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H&M Nabs Fulton Mall Location

Stylish and poorly financed Brooklynites, rejoice! Swedish retailer H&M has officially signed a 15-year lease at Al Laboz’s 497 Fulton Street, in the Fulton Mall. The sizable, 29,600-square-foot...

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The Fulton Mall Will Always Be the Fulton Mall No Matter How Much You Paint It

Can Fulton Mall become the next Madison Avenue? That seems to be the underlying question in a recent Journal article about the redevelopment of the eight-block shopping stretch in Downtown Brooklyn....

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Maybe You Can Gentrify the Fulton Mall: Shake Shack on the Way?

While a new coat of paint won’t “save” one of the ritziest retail strips in the city, maybe a Shake Shack can. The Daily News says Danny Meyer is bringing his burgers and haute dogs to the borough,...

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Wine With That Burger, Brooklyn? Shake Shack Coming to Fulton Mall After All

409-415 Fulton Street Get ready to stand in line, BroBos, because the first Shake Shack is indeed coming to Brooklyn. The borough was abuzz after rumors circulated that it was getting its first Shack,...

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Jay-Z's Chicken Shack: Rapper Buys Into Fulton Mall Mania

Watch out David Swinghamer. Jay-Z is about to give your new Shake Shack a run for its money. The rapper has invested in his cousin Jamar White’s three-month-old wing joint on the Fulton Mall, the Post...

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Express Yourself, Brooklyn: Like the Fulton Mall Needed Another National Chain

Fancy Fulton. (Brownstoner) Marty Markowitz spent yesterday griping about the lack of an Apple store in his beloved Brooklyn. Worry all you want about the chainification of the tragically hip...

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Brooklyn Shake Shack Opening Tomorrow—But Will It Really Transform Downtown?

Shack stacks! (Gothamist) Talk about burying the lede under some extra toppings. In a story about 11 new eateries opening in Downtown Brooklyn, the Post let slip that the eagerly awaited Shake Shack...

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Outerburger! Politicians Eat Up the New Shake Shack, But Will Brooklyn Bite?

The Fulton Mall will never be the same. (Edward Reed/Office of the Mayor) Just 20 minutes before opening Tuesday, there was no line outside the Brooklyn Shake Shack. Lines are as much a part of the...

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Detail-Oriented Retail: Fixing the Fulton Mall Up

What to do with those once-beautiful windows? (<a href="http://www.brownstoner.com/blog/2012/01/friday-links-307/">Brownstoner</a&gt;) It is getting hard to catalog all the new changes on...

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Whose Mall Is It Anyway: Will Brooklyn Flock to Fulton Street’s New Chain...

Comings and goings across from Shake Shack. (Matt Chaban) Joseph, a slender 19-year-old from Fort Greene, stood inside Downtown Pawn Shop Sunday afternoon turning an almost-new Nokia flip phone over in...

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Discounts Galore! Century 21 May Bring Bargains to Fulton Mall

Shiny new sales. (Brownstoner) If the Fulton Mall is being transformed, it is only so much. The strip is being glammed up, stocked with major national retailers, at the cost of the mom and pops who...

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Michael Weiss’ Homecoming: Brooklyn Boy Brings Express to the Fulton Mall

Ready to party. (Max Carr) An expressive guy. (Getty) Much has been made of the Fulton Mall’s transformation over the past few years (not least in these pages). New shops, new sweets, new people. No...

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